Patagonia Inc. Wants to Change the Salmon Industry

This Is One Way to Catch Salmon In Alaska: Onboard the Purse Seiner Owyee
(Image credit: Cambria Bold)

Did you know that Patagonia, the giant sustainably-minded clothing company, sells food? In 2013 Patagonia launched its food line, Patagonia Provisions, which sells fruit and nut bars, a dry barley-based soup, and most importantly, wild sockeye salmon. And it’s the salmon that could change everything.

By choosing to focus on salmon, Patagonia wants nothing less than to upend the whole salmon industry, according to founder Yvon Chouinard. Civil Eats delves into the company’s initiatives, and what it could mean for the future of salmon.

Read more: Can Patagonia’s New Food Line Revolutionize the Salmon Industry? from Civil Eats