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HBO Executive Says Network Will 'Change Direction' After Merger

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“It’s going to be a lot of work to alter and change direction a little bit.”

HBO is set to "change direction" following Time Warner and AT&T's recent $85.4 billion merger.

Per The New York Times, Warner Media chief executive John Stankey said during a town hall meeting that HBO will need to make adjustments as a result of the merger.

“It’s going to be a tough year,” Stankey said. “It’s going to be a lot of work to alter and change direction a little bit.”

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Stankey sees HBO becoming more like a streaming service with a bigger and broader appeal instead of being more niche. This is all despite AT&T promising “to take a hands-off approach" with HBO, according to The New York Times.

“I want more hours of engagement,” Stankey said. “Why are more hours of engagement important? Because you get more data and information about a customer that then allows you to do things like monetize through alternate models of advertising as well as subscriptions, which I think is very important to play in tomorrow’s world.”

HBO currently has a Watchmen series in the works as well as a Game of Thrones prequel. It remains to be seen if these reported changes will have any impact on these upcoming shows.

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Alex Gilyadov is a writer for IGN. Be sure to check out his YouTube channel and follow him on Twitter.